Business/Economy
Saudi’s Evolving Consumer Landscape and How AI Can Help
Saudi Arabia's retail and e-commerce landscape is evolving rapidly, fueled by a 35.4% annual growth rate from $0.25 billion in 2023 to a projected $1.52 billion. Consumer habits are shifting alongside entertainment expansions like Riyadh Season and major sports events. People are turning to platforms like YouTube for fitness, gaming, and shopping insights. Inflation has reshaped spending, with 92% of consumers adjusting habits, prioritizing sales, and budgeting. Key shopping events, including Saudi National Day and Black Friday, are seeing increased activity, while international apps like Temu and Trendyol dominate downloads, reflecting a dynamic market transformation.
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